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Adult Ventures Group

Where parallel ventures meet.

Parallel Activities is an independent holding group operating adult-focused platforms and commerce across Europe — built with the same rigour, discretion, and long-term thinking we apply to everything we build.

adult.city toysrjoy.com

About

Serious business. Different industry.

2
Active ventures
EU
Focused market
B2C
Commerce model
Time horizon

The adult economy is one of the most resilient, consistently growing segments of digital commerce — and one of the most underserved by serious, well-built platforms. Most of what exists was built quickly, maintained poorly, and designed without much respect for the people using it.

Parallel Activities takes a different approach. We apply the same standards of product thinking, privacy consciousness, and long-term vision to the adult industry that we would to any other. Good platforms, well designed, operated with discretion.

We are Europe-focused — built with GDPR compliance, European payment infrastructure, and a genuine understanding of how privacy-conscious consumers in this market want to be treated. No dark patterns. No data exploitation. Just solid platforms that serve their users well.


Portfolio

Two ventures. One direction.

adult.city

Adult.City

A curated online directory platform for the adult entertainment industry in Europe. Clean, well-structured, and built to a higher standard than most of what exists in this space — with genuine attention to privacy, usability, and trust.

Directory Directory Listings Europe
toysrjoy.com

Toys R Joy

A curated European e-commerce destination for adult products. Focused on quality over quantity — a carefully selected range of products, presented tastefully, shipped discreetly, and supported with genuine customer care. No spam, no sleaze. Just a well-run online shop that respects its customers.

E-commerce Adult products Discreet shipping Europe

How we operate

Standards that don't bend

Privacy first

Full GDPR compliance. No third-party data sharing. Users in this industry deserve exceptional privacy, not less.

Discreet by design

From billing descriptors to shipping labels — every touchpoint is designed with discretion and respect for user privacy.

Legal, always

Full compliance with European adult content regulation. We operate above the line, in every jurisdiction we serve.

Quality over volume

Fewer products, fewer listings, better standards. We'd rather serve fewer people well than many people poorly.

Built to last

Private, independent, and self-funded. No external pressure. No exits planned. We build platforms intended to run for years, not quarters.

No dark patterns

No manipulative design, no hidden fees, no surprise charges. Straightforward commerce and straightforward platforms.


Contact

Get in touch

For partnerships, supplier enquiries, press, or anything else — we read everything and respond to what matters.

Thank you — we'll be in touch shortly.